She-Hulk and Rogue star in the first two books from a Hyperion/Marvel partnership to be released in June.
They’re known for living hard and punching harder in comic books, and now Marvel Comics’ superheroines are bringing their power to prose.
She-Hulk and Rogue are the stars of two novels arriving in June that are part of a new partnership between Hyperion Books and Marvel Entertainment to publish prose tomes featuring Marvel’s biggest female heroes. (Both publishing houses are owned by the Walt Disney Co.)
Christine Woodward’s Rogue Touch features another superwoman with dating issues. One of the more popular X-Men over the years, Rogue has the ability to steal powers from whoever she touches — but that also means her kiss can be accidentally fatal. After putting a boyfriend in a coma, she hits the road and meets the enigmatic James, and together they go on a trip to escape his dangerous family and for her to come to terms with her own life.
The books also give Marvel a chance to get their heroines in the hands of an untapped fan base of adult readers seeking compelling and complex storytelling, according to Ruwan Jayatilleke, associate publisher/senior vice president for Marvel Entertainment.
“The X-Men have long been a popular superhero team for decades, and part of that success story has been the appeal of Rogue, who resonates with our male and female comic-book fans,” he says.
In having books that turn familiar genres with conventional expectations on their head, Dyssegaard says they definitely want women readers but also comic fans, too.
“The X-Men franchise is very popular with both men and women, so choosing a character like Rogue plays to that existing female fan base while also attracting new readers,” she says. “I picture a woman and her comic-book fan guy on the couch reading together.”
(Source: USA Today)